Grasp the Technology
When faced with the second print of my ‘Romance Cards’ I saw an opportunity for further market penetration by including a bar code on the rear face. Whilst the rear of a card means nothing to the purchaser or receiver, it does represent a huge slab of marketing potential to an astute entrepreneur! Having regard for that, I elected to include a QR code with a link directly to the books page of my web site.
The administration for this particular task has devoured some 12 hours of important writing time. Many will not understand that writing is not all sitting behind a desk and computer, cup of tea in one hand, and Jaffa cake in the other. To effect these additions to my cards, I first had to research the availability and functionality of bar codes as they relate to various products, source a reliable supplier, purchase the product, record the appropriate code to the applicable product, email the images to Graphic Print Partnership, which is a brilliant local (Honeybourne) multi-purpose printer, collect proof copies when completed, and then take the proofs to local shops with a compassionate request to ‘test run’ the bar codes.
The QR code presented no such ordeals. I simply downloaded a QR app into my phone, scanned the code, and presto, direct to my web site.
The cards retail for £1.49, but purchases made through this page may be obtained for only 99p, including free UK postage.
Tomorrow I will introduce my friend, Jacinta, who has recently published a young adult novel/memoir (yes, two conflicting genres and should, technically, be only one or the other). I am a little afraid of competition, but Jacinta and I write for two completely different markets.