Do you have a Marketing Plan?
As a writer/author intent on further developing social media interaction and exposure for the obvious purpose of self-promotion and business expansion, I question the social media platform as a ‘catch-all’ to sell certain products. I am mindful of networking’s acceptance as an essential ingredient of business promotion, but are our best resources to be found within the likes of Facebook and LinkedIn? Granted, without them, we would not have a global reach, but should not we first establish a strong foothold in our own backyard?
I wonder how many novices race into Facebook and LinkedIn, et al, believing they are jumping on the springboard to fame. Is that why we see many of those pages hail the Amway catchcry: ‘Have I got a business proposition for you!!’
Yes! They are all about selling product. They have no regard, or intent, to foster conversations and camaraderie; they are solely motivated to shift goods. Very rarely will someone read a Facebook post and then suddenly whip out a credit card and purchase an article. Isn’t that eBay’s charter?
I believe energies are better spent promoting our product through local bookshops, cafes, library signings, the local market, and many other entrepreneurial measures of ‘softly’ promoting our wares. It is those efforts we should share with Facebook and LinkedIn, not the all-out, ‘I’m-here-with-a-book-to-sell’ approach.